Sellari — operated by Natsly, a Wyoming Profit Corporation
Last updated: April 30, 2026
The Sellari platform ("Sellari", the "Platform", "we", "us") is operated by Natsly, a profit corporation organized under the laws of the State of Wyoming, United States of America, with registered address at 30 N Gould St, Ste R, Sheridan, WY 82801 (the "Provider").
"Sellari" is a trade name used by the Provider. These Terms of Service (the "Terms") form a binding legal agreement between you (the "User", "Customer") and the Provider.
Legal contact: [email protected].
By accessing or using the Platform, you represent that you have read, understood and agreed to these Terms. If you do not agree, you must not use the Platform. Continued use after any modification constitutes acceptance of the Terms then in effect.
If you accept these Terms on behalf of a company or other entity, you represent that you have the legal authority to bind that entity.
Sellari is a SaaS "AI Employee" platform for merchants in Spanish-speaking markets, focused on automating sales conversations and marketing content production. The Platform offers, among other features:
Available features depend on the subscribed plan. Sellari reserves the right to modify, suspend or discontinue any feature with reasonable notice.
To use the Platform, you must create an account and provide accurate and current information. By registering you represent that:
Age affirmation, not verification. During account creation, Users must affirm they are at least 18 years old. Sellari does not currently perform formal third-party age verification (for example, via government ID). Sellari does not knowingly collect personal data from minors, does not target the Platform at minors, and will promptly delete any account discovered to belong to a minor. Parents or guardians who believe a minor has registered may request deletion at [email protected].
The Provider shall not be liable for damages resulting from unauthorized use of your account when such use is a consequence of your negligence in protecting your credentials.
The Platform operates under a monthly subscription model with allocated credits. Each action that invokes AI models (image generation, video, text, third-party conversational agent calls, etc.) consumes a specified amount of credits per the current catalog.
Right to adjust pricing and per-feature credit cost. The Provider may, at its sole discretion, adjust at any time and on a prospective basis: (a) the monthly price of subscription plans, (b) the price of credit top-up packages, (c) the credit cost charged for each individual feature (for example, the number of credits consumed per reel, ad, image generation or AI-employee message), and (d) the conversion rate between credits and underlying outputs. These adjustments are necessary to keep the internal economy of the Platform coherent with changes in third-party model costs, infrastructure costs, exchange rates and the value delivered by each feature.
Notice. The Provider will notify the User of any pricing or credit-cost change at least thirty (30) days before the change takes effect. Notice will be delivered by email to the address on file and by a visible in-Platform notification, and will state the new costs, the effective date and any opt-out instructions where applicable.
Grandfathering of purchased credits.Credits already purchased — whether as part of a monthly plan allocation or as a separate top-up — retain the credit cost of features that was in effect at the time of purchase, until those credits are consumed or expire under the rules above. In other words, an increase in a feature's credit cost applies only to credits issued or purchased on or after the change's effective date.
Opt-out for material changes.If a price change materially increases the User's expected cost — defined as a price increase of more than twenty percent (20%) on a User's primary plan, or a credit-cost increase of more than twenty percent (20%) on a feature the User regularly uses — the User may, within thirty (30) days of the notice, cancel their subscription without penalty. In such case, any unused, prepaid period is refunded on a pro-rata basis, and any unused top-up credit balance is refunded at the rate originally paid.
No retroactive devaluation. The Provider will not retroactively reduce the value, expiration or feature-cost rate of credits the User has already received. Any change applies prospectively only.
The User agrees not to use the Platform to:
The Provider may suspend or terminate accounts that violate these policies, without prior notice and without any refund obligation, and report illegal activity to competent authorities.
The Platform's AI features are delivered by Sellari AI, our proprietary content-generation system. Implementation details, including any third-party providers used to deliver inference, are available upon written request to [email protected]. Sellari will provide the current list within ten (10) business days to Users with a legitimate need (for example, the User's own data-protection compliance review).
By using these features the User acknowledges and agrees that:
By connecting their WhatsApp Business or Instagram account to the Platform, the User agrees to comply with the policies of Meta Platforms, Inc. currently in force, including without limitation:
Per-message and per-post consent. Sellari will not send a WhatsApp or Instagram message, broadcast, or post on behalf of the User without an action that the User has either (a) explicitly approved on a per-item basis, or (b) configured as part of an automation that the User set up and can pause or revoke at any time (for example, a chatbot reply rule, a cart-recovery sequence, or a scheduled broadcast). The User is at all times the sender of record and remains responsible for the content of every outbound communication.
User as data controller.With respect to personal data of end customers that flows through the Platform via the Meta integration, the User is the data controller and Sellari acts as a data processor. Sellari processes such data solely in accordance with the User's instructions and these Terms. The User represents that they have obtained any legally required consent from their end customers before sending them messages via WhatsApp, Instagram or other channels. The User undertakes to honor opt-out requests promptly and not to use these channels for purposes other than the originally consented purpose.
Storage and exposure of generated content.Content generated by Sellari (images, videos, copy) and published to Meta surfaces is stored privately within the Platform. When the User approves a publish or send action, Sellari transmits the content to Meta's APIs through encrypted channels. Sellari does not retain unnecessary copies of message content beyond what is required to provide the service and meet legal-retention obligations.
Suspension.Sellari may suspend or revoke access to Meta integrations at any time, with or without prior notice, if it detects misuse, policy violations, abuse, or if required to preserve the Platform's standing with Meta. The User is solely responsible for any content that triggers a Meta-level suspension of the User's WhatsApp Business Account or Instagram account.
Disconnection. The User may disconnect their WhatsApp Business Account or Instagram account at any time from the Platform settings. Disconnection deletes locally stored access and refresh tokens. The User may also revoke access directly from Meta's Business Settings.
No use of Meta data for AI training. Sellari does not use messages, contacts, media or any other data obtained through the Meta integrations to train its own AI models, and does not allow third-party AI providers to do so on its behalf.
By connecting their TikTok account to the Platform, the User agrees to comply with TikTok's applicable terms and policies, including without limitation:
Per-publish consent.The Platform never publishes content to TikTok without the User's explicit, per-action approval. Each "Publish to TikTok" interaction is an affirmative consent event by the User and is logged for audit purposes.
User responsibility for content.The User represents and warrants that any content they publish to TikTok via the Platform: (a) complies with TikTok's Community Guidelines and applicable law; (b) is owned by the User or used under a valid license; (c) does not infringe third-party rights, including intellectual property, privacy, image or publicity rights; (d) is not misleading, deceptive or fraudulent; and (e) does not promote prohibited products or services. The User indemnifies the Provider for any claim arising out of content the User publishes.
AI-generated nature.The User acknowledges that content published through the Platform may have been generated, in whole or in part, by AI models. Where applicable, the User is responsible for complying with TikTok's rules on AI-generated or synthetically modified content, including any required disclosure or labeling.
Storage and exposure.Reels and other generated assets are stored privately within the Platform. When the User approves a TikTok publish, the Provider creates a short-lived, scope-limited public copy solely for TikTok's pull operation, and deletes that copy once TikTok confirms ingestion. The original asset remains private.
Suspension.The Provider may suspend or revoke access to the TikTok integration at any time, with or without prior notice, if it detects misuse, policy violations or abuse, or if required to preserve the Platform's standing with TikTok.
Disconnection. The User may disconnect their TikTok account at any time from the Platform settings. Disconnection deletes locally stored access and refresh tokens. The User may also revoke access directly from TikTok's connected-apps settings.
User content: the User retains all rights to the content they provide or generate through the Platform (products, knowledge base, images, videos, text, configurations). The User grants the Provider a worldwide, non-exclusive, royalty-free license to store, process, index and transmit such content solely to provide the service.
Software and platform: the source code, design, algorithms, trained models, interfaces, documentation and all underlying technology of Sellari are the exclusive property of the Provider and are protected by applicable intellectual property laws. No rights in the software are transferred to the User beyond the license granted by these Terms.
Trademark:"Sellari", the logo and associated identifiers are marks of the Provider. Use of these marks without written authorization is prohibited.
Feedback: any comments, suggestions or ideas the User provides to the Provider may be freely used by the Provider without compensation or attribution.
The Platform is provided "AS IS" and "AS AVAILABLE", without express or implied warranties of merchantability, fitness for a particular purpose, accuracy, or non-infringement. The Provider does not warrant that the service will be uninterrupted, error-free, secure, or that it will meet the User's specific requirements.
Excluded damages. To the maximum extent permitted by applicable law, the Provider shall not be liable for:
Aggregate cap.The Provider's maximum aggregate liability arising out of or relating to these Terms or the Platform — whether in contract, tort (including negligence), strict liability or any other legal theory — shall not exceed the greater of (a) the total fees actually paid by the User to the Provider during the twelve (12) months immediately preceding the event giving rise to the claim, or (b) one hundred U.S. dollars (USD 100). This cap applies in the aggregate to all claims and causes of action.
Carve-outs.Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law, including without limitation: (i) fraud or fraudulent misrepresentation; (ii) gross negligence or willful misconduct; (iii) death or personal injury caused by negligence; (iv) the Provider's indemnification obligations expressly set out in these Terms; or (v) any other liability that cannot be excluded under mandatory consumer-protection laws of the User's jurisdiction (including, where applicable, Colombian consumer law, Mexican LFPC, Brazilian CDC, and EU consumer protection rules).
Allocation of risk. The User acknowledges that the fees charged by the Provider reflect this allocation of risk, that the limitations above are an essential element of the bargain, and that the Provider would not enter into these Terms without these limitations.
Survival. The disclaimers, exclusions and limitations of this Section 11 survive expiration or termination of these Terms.
By the User.The User shall defend, indemnify and hold harmless the Provider, its affiliates, directors, officers, employees, agents and licensors from and against any claim, demand, action, liability, damage, loss, fine or expense (including reasonable attorneys' fees) arising from or related to:
By the Provider. The Provider shall defend the User against any third-party claim alleging that the Platform, as provided by the Provider and used by the User in accordance with these Terms, directly infringes a valid third-party patent, copyright or registered trademark of that third party, and shall pay any damages and costs finally awarded by a court or agreed in settlement. This obligation does not apply to claims arising from: (a) User content or User-approved outputs; (b) modifications to the Platform not made by the Provider; (c) combination of the Platform with products or services not supplied by the Provider where the claim would not have arisen but for such combination; (d) use of the Platform after the Provider has made a non-infringing alternative available; or (e) AI-generated outputs (the User accepts the no-originality disclaimer in Section 7).
Procedure.The party seeking indemnity shall (i) promptly notify the indemnifying party in writing of the claim; (ii) give the indemnifying party sole control over the defense and settlement (provided no settlement may admit fault or impose obligations on the indemnified party without its prior written consent); and (iii) provide reasonable cooperation at the indemnifying party's expense.
Sole remedy.Subject to Section 11, the indemnification in this Section 12 states the indemnified party's sole and exclusive remedy and the indemnifying party's entire liability for the matters covered.
The Platform relies on third-party services. By using the Platform, the User agrees that each integration's use is subject to the terms and policies of the corresponding provider:
The Provider is not liable for changes, outages, suspensions or decisions of these external services. Continuity of integrations depends on the ongoing availability of such third-party APIs and policies.
The Provider respects third-party intellectual property rights and will respond to infringement notices that comply with the U.S. Digital Millennium Copyright Act (DMCA).
If you believe content hosted on the Platform infringes your copyright, send a notice to [email protected] including: (i) a physical or electronic signature of the copyright owner or authorized representative; (ii) identification of the allegedly infringed work; (iii) identification of the infringing material with a URL or description sufficient to locate it; (iv) contact information of the notifying party; (v) a good-faith statement that the use is not authorized; and (vi) a statement, under penalty of perjury, that the information is accurate and that the notifying party is authorized to act on behalf of the owner.
The Provider may, at its discretion, remove or disable the reported content and terminate the accounts of repeat infringers.
By the User: the User may cancel their account at any time from settings or by writing to [email protected]. The cancellation will be effective at the end of the current billing period, with no right to a prorated refund.
By the Provider: the Provider may suspend or terminate the account immediately, without prior notice, if:
Following termination, the Provider may delete data associated with the account within up to 30 days, subject to legal retention obligations (billing, audit logs). We recommend exporting information before requesting cancellation.
The Provider may modify these Terms at any time. Material changes will be notified via:
Continued use of the Platform after notification constitutes acceptance of the modified Terms. If you do not agree, you must cancel your account before the effective date of the change.
These Terms are governed by and construed under the laws of the State of Wyoming, United States of America, without regard to its conflict-of-laws principles. The United Nations Convention on Contracts for the International Sale of Goods shall not apply.
Step 1 — Informal resolution. Before initiating any formal proceeding, the parties agree to attempt to resolve any dispute by good-faith negotiation. The complaining party shall send written notice of the dispute to [email protected] describing the claim and the relief sought. The parties shall negotiate in good faith for at least thirty (30) days following such notice.
Step 2 — Binding arbitration.If the dispute is not resolved through informal resolution, it shall be settled by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules then in effect. The arbitration shall take place in Cheyenne, Wyoming, in the English language, before a single arbitrator selected in accordance with the AAA Rules. Each party shall bear its own attorneys' fees and costs unless the arbitrator determines otherwise. The arbitral award shall be final and binding, and judgment upon the award may be entered in any court of competent jurisdiction.
Class-action and jury waiver. To the maximum extent permitted by applicable law, the User and the Provider each waive (i) the right to a trial by jury and (ii) any right to participate in a class, collective, consolidated, representative or private attorney-general action. Disputes shall be resolved only on an individual basis. If a court of competent jurisdiction holds that this class-action waiver is unenforceable as to any specific claim, then that claim (and only that claim) shall be severed and brought in court, while all other claims remain subject to arbitration.
Carve-outs from arbitration. Notwithstanding the foregoing, either party may bring an action in any court of competent jurisdiction to (i) seek emergency injunctive, equitable or provisional relief — for example, to protect intellectual property, confidential information or to prevent imminent irreparable harm; (ii) enforce a final arbitral award; or (iii) pursue claims that may only be heard in court under mandatory law.
Mandatory consumer protection.Nothing in this Section 17 limits or overrides any non-waivable right or forum that the User has under mandatory consumer-protection laws of the User's country of habitual residence (for example, Colombian Estatuto del Consumidor, Mexican LFPC, Brazilian CDC, EU consumer rules). Where applicable mandatory law grants the User a right to bring proceedings in their home jurisdiction or before a specific consumer authority, that right is preserved.
Time limit. Any claim must be brought within one (1) year of the event giving rise to it; claims brought after that period are time-barred, except where applicable mandatory law provides otherwise.
Opt-out from arbitration. The User may opt out of this arbitration agreement by sending written notice to [email protected]within thirty (30) days of first accepting these Terms. Opting out preserves the User's right to bring claims in a court of competent jurisdiction in Wyoming, USA, but does not affect any other provision of these Terms.
Entire agreement. These Terms, together with the Privacy Policy and any order form or written addendum signed by the parties, constitute the entire agreement between the parties and supersede all prior or contemporaneous agreements, proposals or representations on the same subject matter, whether oral or written.
Order of precedence. In case of conflict between documents, the order of precedence is: (1) any signed addendum, (2) these Terms, (3) the Privacy Policy, (4) any other Provider documentation referenced.
Severability with savings clause. If any provision of these Terms is held by a court or arbitrator of competent jurisdiction to be invalid, illegal or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable (or, if not modifiable, severed), and the remaining provisions shall remain in full force and effect. The intent of the parties as expressed in the original provision shall be preserved to the extent permitted by law.
No waiver. No failure or delay by the Provider in exercising any right under these Terms operates as a waiver, nor does any single or partial exercise preclude any further exercise of that right or any other right. Waivers must be in writing and signed by the Provider to be effective.
Assignment.The User may not assign or transfer these Terms (or any right or obligation under them) without the Provider's prior written consent; any purported assignment in violation of this section is void. The Provider may assign these Terms in connection with a merger, acquisition, sale of assets or by operation of law, or to any affiliate, upon written notice to the User.
Force majeure. Neither party shall be liable for any failure or delay in performance (other than payment obligations) due to causes beyond its reasonable control, including without limitation: acts of God, natural disasters, war, terrorism, cyberattacks, civil unrest, government action or sanctions, pandemics, third-party network or infrastructure outages, energy shortages, or telecommunications failures. The affected party shall notify the other promptly and use reasonable efforts to resume performance.
Independent contractors. The parties are independent contractors. These Terms do not create any partnership, joint venture, agency, fiduciary or employment relationship.
No third-party beneficiaries.These Terms do not create any third-party beneficiary rights, except that the Provider's affiliates and licensors are intended third-party beneficiaries of the disclaimers, limitations of liability and indemnities herein.
Notices. Notices to the Provider must be sent to [email protected] with a copy to the postal address in Section 1. Notices to the User may be sent to the email address on file or via in-Platform notification, and are deemed received upon transmission.
Survival. The following sections survive any expiration or termination of these Terms: 5 (fees already due), 7 (AI-Generated Content acknowledgments), 9 (TikTok Integration acknowledgments), 10 (Intellectual Property), 11 (Limitation of Liability), 12 (Indemnification), 14 (Copyright Claims), 17 (Governing Law and Dispute Resolution), 18 (General Provisions), and any other provisions that by their nature should survive.
Language.These Terms are drafted in English. Where a translated version is provided as a courtesy, the English version controls in the event of any discrepancy or interpretation question, except where mandatory law of the User's habitual residence requires the local-language version to control.
Export controls and sanctions.The User shall comply with all applicable export, re-export and sanctions laws (including those of the United States, the European Union and the User's country). The User represents that they are not located in, organized under the laws of, or controlled by an entity in, a country subject to comprehensive U.S. trade sanctions, and that they do not appear on any U.S. or other applicable restricted-party list.
Government use.The Platform is "commercial computer software" under FAR 12.212 and DFARS 227.7202; any U.S. government use is subject to these Terms.
For inquiries, claims or requests related to these Terms:
We respond to all reasonable requests within ten (10) business days.